Market Scope leverages its expert knowledge of the ophthalmic and orthopedic industries to design custom research that enhances strategy and operations for our clients. Our unique experience makes us a trusted partner in defining problems and executing solutions. This page outlines common project types. Contact us for an individualized project consultation.
Market analysis is a tool used to define a potential market for a product, procedure, or service. Understanding the potential market impact of a new venture is an important step in gaining funding, as well as internal and external support.
Custom market analysis can focus on a strategic overview of existing product lines, examine current and potential market share, identify and quantify potential target market size and growth rates, analyze known pipeline technologies, and triangulate clinical and reimbursement data.
Our core competencies include developing meaningful survey and interview projects for clients seeking an expert third party to assist in delivering both qualitative and quantitative physician feedback.
Our team works closely with clients to develop targeted survey questions and interview scripts, a balanced audience of participants from our proprietary database, and a range of deliverables including co-branded survey reports, interview summaries, and baseline data comparisons. Past projects have included surgeon experience and perception of devices and pharmaceuticals, new product development, and expectations of product adoption and implementation.
Our proprietary global disease models take into consideration the latest clinical research and demographic projections on a global scale and can be customized by geographic and demographic characteristics to meet our clients' diverse needs. Past projects have included target market analysis and projections for both clinical stage and commercial stage clients.
Proprietary analytical models are used to forecast demand for ophthalmic products. Data are segmented by geographic areas and major cities and can be used to design effective sales territories, establish sales goals and objectives, and measure performance. Our experienced analytics team can customize the analysis to meet client needs.
A corporate accounts gives you access to licensed reports and subscriptions, the latest news, and a personalized dashboard.