2026 United States Optometry Trends Survey Report, April, 2026

The “2026 United States Optometry Trends Survey Report" offers a detailed look into the realities of optometric practices, drawing on direct feedback from ODs across the country and enhanced by expert analysis from Market Scope.  

Coverage includes: 

• Practice ownership and economics, including private equity impact, affiliations (MSOs/buying groups), staffing, patient volume, and revenue mix  
• Optical and patient purchasing behavior, including capture rates, pricing, brand decision drivers, and online vs. in-office trends  
• Clinical services and growth areas, including medical eye care, dry eye, myopia management, cosmetic services, and scope expansion  
• Technology adoption and investment trends across diagnostics, optical biometry, AI-assisted tools, and in-office treatment capabilities  
• Contact lens prescribing patterns, manufacturer share, specialty lenses, and emerging product adoption  
• Co-management and referral dynamics across cataract, refractive, and retina care, including premium IOL engagement and evolving treatment pathways 

The “2026 United States Optometry Trends Survey Report" is based on Market Scope’s inaugural US Optometrist Trends Survey, conducted from Feb.13 to March 2, 2026. The survey captured 228 unique, individually verified responses to 97 questions from a well-distributed mix of optometrists across the United States, representing a broad range of practice settings, including independent practices, corporate/retail chains, hospital/academic centers, and private equity-backed groups. 

2 licensing types are available for this report:

• The price of the single-user license is $7,500.
• The price of the enterprise license is $11,250 (includes supplemental Excel file with all the tables and figures in the report, and report summary slides).

Both licenses include an electronic PDF. Printed copies may be purchased for an additional $250.

SINGLE USER LICENSE

• The Single User License allows for the use of a report by a single user within one corporate location.
• The report paper copy may not be reproduced (additional paper copies available for purchase).
• Report PDF copy can not be copied (if purchased) and must remain on one computer (not a company server).
• Only a single copy of the publication may be printed for internal use.
• Users may include information in the report in presentations and internal reports by providing full copyright credit to Market Scope.
• Users may not share the report (or any information contained therein) with any other person or persons outside the corporate location for which the report is purchased.

ENTERPRISE LICENSE

• The Enterprise License allows for the use of a report by unlimited users within the purchasing organization.
• Purchasing organization shall have the right to share the report with third parties. (investors, consultants, etc.) from time to time under the global license agreement, provided that such third parties have a confidentiality agreement with the purchasing organization and agree to be bound by the terms of the global license agreement.
• Employees of the purchasing organization can include information given in the report in presentations and internal reports by providing full copyright credit to Market Scope.
• Purchase price includes a printable PDF file of the report (purchasing organization may print multiple copies for use within the organization).
• Purchase price includes a supplemental Excel file containing all the tables and figures included in the purchased report.

Pay by credit card or by invoice.