Market Scope uses a multi-source methodology when preparing our annual and quarterly reports. We incorporate surgeon surveys, our extensive database of physicians and surgery centers, disease models, clinical studies, financial reports, and more. Our wide-ranging knowledge of products and technology and our comprehensive network of industry contacts also contribute to our coverage on the ophthalmic industry.
The "2026 United States Optometry Trends Survey Report" delivers a data-driven view of how optometry practices are structured and evolving—highlighting key trends in clinical care, technology adoption, referral patterns, and growth dynamics.
Built on extensive primary research and featuring expert commentary from Market Scope, this report explores brand decision drivers and service offerings across medical eye care, contact lenses, dry eye, and myopia management.
The report also connects optometry to the broader ophthalmic ecosystem, offering unique insight into co-management patterns, cataract and refractive referral behavior, and the factors that drive surgeon selection and premium IOL conversion.
In addition to our standard comprehensive reports, we also leverage our expert knowledge of the ophthalmic industry to design custom research that enhances strategy and operations for our clients. Our unique experience makes us a trusted partner in defining problems and executing solutions.
Common project types include custom data analysis, surveying and/or interviewing of ophthalmologists, focus groups, territory analyses, and other primary research initiatives -- but each project is custom designed to meet each specific clients' needs.
Please contact us for an individualized project consultation.
A corporate account gives you access to licensed reports and subscriptions, the latest news, a personalized dashboard, and weekly emails with news and data.